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Google Analytics
Приєднався 25 лют 2008
Get the latest news and product updates on Google Analytics, Tag Manager, and the Google tag.
Learn more at g.co/marketingplatform
Learn more at g.co/marketingplatform
Key Events and Conversions in Google Analytics: What's new
*FAQs and other languages below.*
*Gradual feature rollout: This feature is not yet available for all Google Analytics properties.*
What's new with conversions and key events in Google Analytics? Watch to learn about the name change from Analytics conversions to key events, and also meet the new conversions that are shared between Google Analytics and Google Ads.
** DETAILS and FAQ about this update:
** goo.gle/ga-ke-c
Video transcript in other languages:
support.google.com/analytics/answer/14748670
----
Previously in Google Analytics, you could choose events that were important to your business and mark them as conversions. The word “conversions” is also used by Google Ads to describe conversion data that is processed and measured differently than Analytics conversions. To clear up the confusion and create more consistency for your reports, we’re unifying measurement across products: The word conversion will now refer to the same thing everywhere it appears in reports across Google Analytics and in Google Ads.
Going forward, your important Analytics events will be called key events in Google Analytics, and can be used to create conversions that are shared with Google Ads for bidding.
READ MORE ABOUT...
Key events:
support.google.com/analytics/answer/9267568
Conversions:
support.google.com/analytics/answer/14710559
Create conversions:
support.google.com/analytics/answer/10632359
The new Conversion performance report:
support.google.com/analytics/answer/14715749
*Gradual feature rollout: This feature is not yet available for all Google Analytics properties.*
What's new with conversions and key events in Google Analytics? Watch to learn about the name change from Analytics conversions to key events, and also meet the new conversions that are shared between Google Analytics and Google Ads.
** DETAILS and FAQ about this update:
** goo.gle/ga-ke-c
Video transcript in other languages:
support.google.com/analytics/answer/14748670
----
Previously in Google Analytics, you could choose events that were important to your business and mark them as conversions. The word “conversions” is also used by Google Ads to describe conversion data that is processed and measured differently than Analytics conversions. To clear up the confusion and create more consistency for your reports, we’re unifying measurement across products: The word conversion will now refer to the same thing everywhere it appears in reports across Google Analytics and in Google Ads.
Going forward, your important Analytics events will be called key events in Google Analytics, and can be used to create conversions that are shared with Google Ads for bidding.
READ MORE ABOUT...
Key events:
support.google.com/analytics/answer/9267568
Conversions:
support.google.com/analytics/answer/14710559
Create conversions:
support.google.com/analytics/answer/10632359
The new Conversion performance report:
support.google.com/analytics/answer/14715749
Переглядів: 12 967
Відео
Data validation, not set and other rows, and unexpected trends in Google Analytics reports
Переглядів 13 тис.3 місяці тому
This video goes over some common issues you might encounter while looking at Google Analytics reports, and suggestions for how to troubleshoot or mitigate them. Topics include: How do I validate my data? How do I make sure my data is working in Google Analytics? What do “not set” and “other” mean in my reports? How do I handle a data oscillations or unexpected data? This video is the fifth in a...
Learn how your ecommerce business is performing in the monetization reports in Google Analytics 4
Переглядів 13 тис.3 місяці тому
If you sell products or services online, then the eCommerce reports in Google Analytics can help you see how your offerings are performing. Answer questions like “What are my best performing products?” by views or revenue, “What are my top categories?”, or “Where are customers dropping off before purchasing?” This video is the fourth in a series of videos all about reporting in Google Analytics...
How do users interact with your website or app? Use Engagement reports in Google Analytics
Переглядів 15 тис.3 місяці тому
Learn how your users are engaging with your website or app by using the Engagement reports in Google Analytics! Answer questions like which pages or screens they’re viewing, where they’re spending time, what events they’re triggering, and more. This video also covers the Demographics reports, to learn more about your user base. This video is the third in a series of videos all about reporting i...
How to find where your users are coming from using Acquisition Reports in Google Analytics 4
Переглядів 15 тис.3 місяці тому
Learn how your users are coming to your website or app by using the Acquisition reports in Google Analytics! The User acquisition report helps you see how *new* users are finding you, while the Traffic acquisition report tells you how all users’ sessions are beginning. Watch to learn more! This video is the second in a series of videos all about reporting in Google Analytics. Stay tuned for mor...
Reports and UI Tour in Google Analytics 4: How to use reports to answer common business questions
Переглядів 16 тис.3 місяці тому
Learn how to navigate around Google Analytics 4 and use reports to answer some of the your common business questions. This video is the first in a series of videos all about reporting in Google Analytics. Stay tuned for more by subscribing and bookmarking this playlist: ua-cam.com/play/PLI5YfMzCfRtYaxrIMoxx1OOufSS495xCR.html And ask your questions in the comments for a chance to get answers in ...
2.8 Use Explore for advanced analysis in Google Analytics - New GA4 Analytics Academy on Skillshop
Переглядів 77 тис.8 місяців тому
Take a tour of the Explore section, where you can create a new exploration to access advanced analytical techniques to explore your data. To learn more, read about getting started with Explorations: support.google.com/analytics/answer/7579450 For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop NOW...
2.7 Filter and compare data in reports in Google Analytics - New GA4 Analytics Academy on Skillshop
Переглядів 54 тис.8 місяців тому
See how to apply filters and comparisons to your report, to look at only a subset of your data or to compare two subsets side by side. Resources below. For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop NOW AVAILABLE! Learn how to use Google Analytics 4 for your business needs, assuming no prior ...
2.6 Get to know the pre-defined reports in Google Analytics - GA4 Analytics Academy on Skillshop
Переглядів 63 тис.8 місяців тому
For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop NOW AVAILABLE! Learn how to use Google Analytics 4 for your business needs, assuming no prior digital analytics experience. Start the second course - Use Google Analytics for Your Business - here: goo.gle/GA-course2 Haven't yet set up your accoun...
Traffic Sources in Google Analytics
Переглядів 24 тис.8 місяців тому
Traffic sources describe where your traffic originates (source, e.g., google, baidu, bing), the methods by which users arrive at your site/app (medium, e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your re...
Artificial Intelligence capabilities in Google Analytics
Переглядів 16 тис.8 місяців тому
Google Analytics provides built-in artificial intelligence capabilities like insights and recommendations. Insights are unusual changes, emerging trends, and other insights about your site or app. Recommendations provide tailored suggestions to help you get the most useful and accurate data and take advantage of new, relevant features as they become available. In this video, you will learn how ...
2.5 Navigate Overview and Detail reports in Google Analytics - GA4 Analytics Academy on Skillshop
Переглядів 61 тис.9 місяців тому
Learn how reports work in Google Analytics. Gain insight into your business performance with Google Analytics reports. Use reports to monitor website or app traffic, investigate your data, and understand your users and their activity on your platform. This video walks through the default reports and tours the different types of Acquisition reports: Overview and two different detail reports For ...
2.4 Understand & create key events in Google Analytics 4 - [New GA4] Analytics Academy on Skillshop
Переглядів 53 тис.9 місяців тому
IMPORTANT UPDATE: "Conversions" in Analytics are now called "key events". The steps in this video still apply, though the name has changed. Learn about key events and how to create key events in Google Analytics 4. Read more about key events in GA4: support.google.com/analytics/answer/9267568 Read about the conversions / key events naming update: support.google.com/analytics/answer/13965727 For...
2.3 Filter data and hide unwanted referrals in Google Analytics - GA4 Analytics Academy on Skillshop
Переглядів 80 тис.9 місяців тому
Learn how to manage and filter the data you send to Google Analytics using data filters and unwanted referral settings. Read more: Unwanted referrals: support.google.com/analytics/answer/10327750 Data filters: support.google.com/analytics/answer/13296761 For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on S...
2.2 Create and manage events in Google Analytics 4 - [New GA4] Analytics Academy on Skillshop
Переглядів 77 тис.9 місяців тому
Learn about events and how to create events in Google Analytics 4. Catch up with the previous lesson about events, dimensions, and metrics: ua-cam.com/video/BlKDZgH8Qqw/v-deo.html Learn how to modify and create events: support.google.com/analytics/answer/10085872 Read more about recommended events: support.google.com/analytics/answer/9267735 For more videos like this and to learn all about usin...
2.1 Tour the Google Analytics 4 user interface - learn where to find reports, settings, and more
Переглядів 106 тис.9 місяців тому
2.1 Tour the Google Analytics 4 user interface - learn where to find reports, settings, and more
1.8 How dimensions and metrics power your reports - [New GA4] Analytics Academy on Skillshop
Переглядів 88 тис.9 місяців тому
1.8 How dimensions and metrics power your reports - [New GA4] Analytics Academy on Skillshop
1.4 Set up website data collection for Google Analytics - New GA4 Analytics Academy on Skillshop
Переглядів 117 тис.9 місяців тому
1.4 Set up website data collection for Google Analytics - New GA4 Analytics Academy on Skillshop
1.7 Manage user roles, data settings, and more in Google Analytics 4 Analytics Academy on Skillshop
Переглядів 87 тис.9 місяців тому
1.7 Manage user roles, data settings, and more in Google Analytics 4 Analytics Academy on Skillshop
User Properties in Google Analytics
Переглядів 25 тис.9 місяців тому
User Properties in Google Analytics
1.6 Confirm data collection is working in Google Analytics - New GA4 Analytics Academy on Skillshop
Переглядів 93 тис.9 місяців тому
1.6 Confirm data collection is working in Google Analytics - New GA4 Analytics Academy on Skillshop
1.5 Set up your app's data collection with Google Analytics - New GA4 Analytics Academy on Skillshop
Переглядів 97 тис.9 місяців тому
1.5 Set up your app's data collection with Google Analytics - New GA4 Analytics Academy on Skillshop
1.3.2 Create a new Google Analytics account and property - New GA4 Analytics Academy on Skillshop
Переглядів 143 тис.9 місяців тому
1.3.2 Create a new Google Analytics account and property - New GA4 Analytics Academy on Skillshop
1.3 How to structure your Google Analytics account, property, and data streams - New on Skillshop
Переглядів 136 тис.10 місяців тому
1.3 How to structure your Google Analytics account, property, and data streams - New on Skillshop
1.2 How Google Analytics collects and processes data - New for GA4 Analytics Academy on Skillshop
Переглядів 151 тис.10 місяців тому
1.2 How Google Analytics collects and processes data - New for GA4 Analytics Academy on Skillshop
1.1 Learn about your business with digital analytics - New for GA4 Analytics Academy on Skillshop
Переглядів 212 тис.10 місяців тому
1.1 Learn about your business with digital analytics - New for GA4 Analytics Academy on Skillshop
Google Ads Linking in Google Analytics
Переглядів 81 тис.11 місяців тому
Google Ads Linking in Google Analytics
Troubleshooting in Google Analytics
Переглядів 58 тис.11 місяців тому
Troubleshooting in Google Analytics
Technique? What about this is exactly a "technique"? It's automated in that it fills the data. It's a template. It even has templates as the first word associated with it... Technique smh.
This is another nail in the coffin of Google Downfall!
no useful
Thank youThank you for teaching, however i dont know why suddenly jump so far, is so hard to learn when jump, no intro event then suddenly jump to custom event?😅
There is no option for "Google Analytics: GA4 Configuration." There is only one "Google Analytics" option that offers a choice for either "Google Tag" or "GA4" event. It's ridiculous that you guys pointlessly change these platforms so much that your own tutorials are wrong.
The intros really need to be shortened.
Can not find 'demo account' under my 'account selector', only can find it sometimes from 'Recents' and sometimes from ‘Search’...
Thanks for this helpful video. I'm a little confused. I need to know what is the difference between the google tag created in the conversion tap in google ads while creating a new conversion tracking and the Google tag created through Tag manager. I created one tag while creating the conversion tracking but I can't find it in tag manager. Actuality, it's a blank new account in Google Tag Manager, and none of what I didn't is showing there, while I'm getting all the events metrics and statistics in Google Analytics. I hope my question not confusing everyone LOL
Thanks for the explanations. But I didn’t get why we have to set security storage to denied? It must be a part of necessary cookies
This guy has such a question mark face
Hi looking for help events on google analytics am sure if am doing it right
Hi, there! First of all, I prefer saying: thank you for the tutorial. But now, can I ask you for a favor? Please, give me a link to the official tutorial :"Google Tag Manager tutorial". I'll wait.
Today (03/05/2024) I can't create a dimension and measure because changing the administration sheet. somebody help me?
Great I will just put random values on the fields too! What a stupid video
como assitir esses vídeos em português , alguém sabe me explicar onde altera o idioma ?
I am unable to integrate google analytics to electron app I have create a project in electron using Angular, I am trying this library to integrate 'analytics' and '@analytics/google-analytics' but I still not able to integrate. I am using Angular version:16 and electron version:26
I am also facing same issue. Unable to integrate google analytics to electron app.
1:01
4:44 ah ah !!
ua-cam.com/video/mW1VwWjjK6E/v-deo.html support.google.com/analytics/answer/13965727
Too much talk and not enough fundamentals and your subsumptions that we know what you are talking about.
The very ideea to complicated simple things is so dumb.
เชั้นกัน
Do you have a video that explains how dimensions with different scopes should be used with metrics? For example, I find it really confusing that session dimensions have their own attribution model and using something like session campaign doesnt exactly align with the sessions metric. So in this case it's just not easy for newer users to know what the best combinations are good to use and if using something like session campaign with sessions or page referrer with sessions make sense.
Anybody noticed that he pasted the code to the bottom of the <body> tag? In the instructions it always says to paste it right after the opening one.
I have just switched my site to GA4. However, the connection icon has been spinning for about 20 minutes. How long should it take to make the connection? I had GA3 before. My site has 6396 pages. Thanks!
I am a professional software developer and data scientist, and I still have no idea what a Google Tag is after watching this whole playlist. What an absolutely terrible series, with terrible explanations.
i want to know object campaign google analytics 4 because i create not same video and how to change object in ga4 ?
Is it possible that outbound link click count on site A (which leads to site B) does not match with the site B traffic accusation source medium (site A) event count?
Thanks!
Cookies are small text files that are placed on your device when you visit a website. They are used to remember your preferences and enhance your browsing experience. Website traffic refers to the amount of data sent and received by visitors to a website. It is used to measure the popularity and success of a website. Hashtags: #Cookies #WebsiteTraffic Emojis: 🍪🚦The newest version of Google Analytics is Google Analytics 4 (GA4). It is a more advanced and intelligent version of the previous Universal Analytics version. GA4 provides more detailed insights into user behavior, offers cross-device tracking, and uses machine learning to provide insights into future trends. Hashtags: #GoogleAnalytics #GA4 #MachineLearning Emojis: 📊🆕🧠
Where do the key event details show up on the GA reports? Such as the event_value data?
But how distinguish Twitter, Facebook and so on? it is always "share" event.
The course is good but the speech delivery person is not so good. Can't focus much on his words
Worst product ever! Google degrades with spectacular speed
6:09 love this :D
Get subscribe 😢
I cant see this life cycle in my GA
How does it affect looker reports?
GA4 is a joke 🤡🤡🤡🤡
UA please come back
Hi Matt. What if I want to use Google Analytics for web that isn't mine, is it possible? Actually, this is for educational purpose only
IDK...its kind of easy??
Google is changing Analytics and Google ads just to take more money from advertising! Advertising, and GA4 in particular, has become a very useless tool for advertising agencies. Already a 20-second time-delay in the GA4 Realtime view tells you that this performance tool is not useful. 20 seconds is an eternity on the Internet! I don't know what Google would like to achieve apart from our money, but it is clear that our agency no longer advertises on Google!
Does this include Campaign Manager 360?
Where did you get your Consent/Cookie Banner from?
how do i filter my key events in an explore dashbord ? i cannot show only the data for purchases and not every other keyevent ?
how to complete the second lesson .please tell which video is related to it.
Why make this change? Conversions are a widely understood concept, but now all training, reporting and stakeholder understanding is out of date. For what end? Is Conversion Rate Optimisation now "Key Event Rate Optimisation"? No. Google, please stop
Conversions are now something you pay google for (through Google Ads), not something that your website generates, regardless of the source of your traffic. That's quite the paradigm shift, but I guess we'll have to get used to it.